This year’s Eurobike event took place between September 1 to 4, in Friedrichshafen, Germany. With 630 exhibitors from 68 countries, 18,770 trade visitors and 13,424 consumers, it was seen as[…]

In August the Michelin Lifestyle website reached a total of 1 Million users during the year to date! With 1.6 million sessions and 3.8 million page views, that means most[…]

ETNIES Japan launched a new collaborated shoe on 21st June 2021, with famous social media influencer, video creator and pro-skateboarder, Shimon. Shimon creates videos to promote skateboarding and to teach[…]

Hyper International is the new MLL licensee in South Korea who are helping bring our brand to a new market and new consumers. The range of vehicle accessories available in[…]

The Torque Show presented by MICHELIN is a livestream talk show focused on IMSA sports car racing. Hosted by former IMSA Champions, Tommy Kendall and Justin Bell, The Torque Show[…]