Did you know that MLL manages MICHELIN brand visibility in video games? Game developers and players alike seek the best authentic experience, and not only in car racing games. We[…]

For the fourth consecutive year the Michelin Digital Double Barrel Footpump has won the coveted AutoExpress Best Buy award in the UK. Its key features earnt it a 5 star[…]

The CIAACE YASN tradeshow is set to return to Beijing in March 2021. It is the most influential auto aftermarket exhibition in China and an International exhibition of automobile accessories and[…]