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Welcome Gorecki!
MLL are pleased to welcome on board a new licensee from Poland, Gorecki. Gorecki and Michelin Lifestyle have just signed a 3 year contract to supply MICHELIN wheel covers in[…]
Tagged: Issue 37
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New product and packaging designs in practice
Earlier this year MLL introduced new guidelines to help licensees of Michelin Vehicle Accessories create more impactful and consistent products and packaging designs. The aim of the guidelines is to[…]
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BFGoodrich, Licensed to crawl
BFGoodrich in the US have branched out into brand licensing, working together with new Licensee, Pro-Line, to develop a brand-new fully licensed Mud-Terrain T/A® KM3 1.9 tyre specifically for the[…]
Michelin TPMS lights up Ambulance Service
The latest Tyre Pressure Management System (TPMS), Wheely-Safe Light, has been installed on 90 Welsh Ambulance Service vehicles and will be further rolled out to more than 600 fleet vehicles[…]
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Evvo snow shoe shortlisted for design award
EVVO snowshoes, with a MICHELIN sole, have been shortlisted for the 2019 Etoile du design award by French association APCI. The EVVO snowshoe was launched last year and will be[…]
