July 2022
Etnies, the pioneering brand in skateboarding footwear, now boasts one of the most durable skate shoes on the market, thanks to the addition of a Michelin outsole Before, skaters found[…]
MLL added a different twist to the Michelin booth at the Frankfurt motor show this year by working with footwear partner Kempa on an animation for the public. German national[…]
Sole Power, Michelin lifestyles new blog for outdoor sports enthusiasts, has just published a comprehensive training guide to running your first 10K trail run. And guess what? You could achieve[…]
During the first week in September the Forum Hall at the Michelin head office in Clermont Ferrand, was transformed into a mini expo for the promotion of sports to Michelin[…]
Guilherme Nigri is the latest addition to the MLL global team. Based in Michelins Rio office, he is the Regional Manager for South America, responsible for Marketing and Communications and the[…]
Product licensing is big business around the world. According to a recent issue of License Global Magazine in the US, the top 150 global licensors reported $272.2 billion (227 billion)[…]
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