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Michelin Licensing Newsletter - Internal

Tagged: issue 32

  • 0
    • in Auto Archive
    • — 31 Mar, 2017

    Michelin cuts through marketing fog with contextual advertising

    Michelin, together with Pylon, their wiper blade licensee in North America, are the first global company to use AccuWeather’s exclusive, contextually relevant, mobile integration suite to connect with their target[…]

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    0
    • in News Archive
    • — 31 Mar, 2017

    MLL improve efficiency and prepare for growth with team restructure

    In order to improve efficiency and support business growth, Michelin Lifestyle has restructured its European and Central teams. The Eastern and Western European teams merged to form one team based in[…]

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  • 0
    • in Footwear Archive
    • — 31 Mar, 2017

    Etnies and Michelin team up to reinvent the classic Marana shoe

     Etnies and Michelin have entered into a partnership to reinvent the classic Marana skateboarding shoe, using racing tyre rubber perfected by Michelin as the foundation for the outsole. Before revamping[…]

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    0
    • in Footwear Archive
    • — 31 Mar, 2017

    Michelin Starred Footwear: By Chaud Devant and Michelin

    Chaud Devant in collaboration with Michelin, are proud to introduce the new GT1 Pro Magister: The first shoe specifically designed for chefs with safety and style at the heart. The[…]

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