July 2022
MLL will be sponsoring the 2015 Michelin Badminton Tournament in China. MLLs sponsorship of the event will involve donating prizes to the tournament winners; the prizes will be Babolat badminton[…]
German Handball brand, Kempa, recently launched their 2015 / 16 range of Handball shoes with a MICHELIN technical sole. The range consists of dynamically named shoes such as Attack, Hurricane,[…]
Under Armour will shortly be launching a new trail running shoe with a MICHELIN technical sole for the US market. The sole is inspired by the MICHELIN Wild Grip R[…]
On 11th and 12th June, MLL held its annual European auto accessories licensee workshop. There were 15 representatives from 9 different licensees (Annovi Reverberi, Custom Accessories, Fiac, Finatech, Impex, Matrix,[…]
In mid-June, Liliana Ashton joined MLL as Digital Marketing Consultant. Liliana will be with the team for 6 to 8 months and will be responsible for the development and deployment[…]
MLL recently took the opportunity to display products on the Michelin booth at the Goodwood Festival of Speed. The event took place from 25th to 28th June and was held[…]
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