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MICHELIN Footwear Advertised on Buses!
Mexican Licensee, Comercer recently ran an advertising campaign for MICHELIN Footwear on buses. To support their business and to raise awareness in Mexico City, they invested in some high impact[…]
Tagged: issue 25
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MICHELIN footwear at Yellowstone
This summer, MLL has given over 100 pairs of MICHELIN boots to participants of Yellowstone’s service and education program (the Youth Conservation Corps) and visiting teenagers from the Park Journeys[…]
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Babolats Sponsorship Double!
French licensee, Babolat was the official licensee of the 2014 major tennis tournaments; Wimbledon and The French Open at Roland Garros. At Wimbledon the license deal meant that all shop[…]
Revolutionary New Car Mat launched
US Licensee, Remington recently introduced the new MICHELIN EdgeLiner to the market. The product is a custom-fit floor mat and liner program for light trucks and SUVs Remington are[…]
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Car Care Range Launched in South America
Argentinian Licensee, Bardahl recently launched a range of MICHELIN Car Care products in South America. The products are initially available in Argentina, Paraguay and Uruguay with further countries to follow.[…]
Launch of Tyre Sealant a Success!
In the event of a puncture, the MICHELIN tyre sealant is a one-step, aerosol-based temporary repair solution. It works by sealing the hole and simultaneously re-inflating the tyre to a[…]
