issue 22 | Michelin Licensing Newsletter - Internal

July 2022

Follow us on Facebook

Tagged: issue 22

0
- in News Archive
- — 3 Dec, 2013
MICHELIN Merchandiser units developed for Euromaster Centres

System Partner Automobile (SPA) has developed a MICHELIN-branded merchandising unit for Euromaster Centres in Germany. The unit will display products such as: metallic snow chains ice scrapers brushes car care[…]

Read more
0
- in Spotlight Archive
- — 3 Dec, 2013
Spotlight on Pylon

For 40 years, Pylon Manufacturing Corporation has been a leading automotive aftermarket supplier specializing in the design, engineering, manufacture and marketing of wiper blades. Located in Deerfield Beach, Florida, Pylon[…]

Read more
0
- in In Focus Archive
- — 3 Dec, 2013
In Focus

Michelin Lifestyle has been working for the last 18 months to improve its online presence. We have created a strategy which identified the need to develop the following: Michelin-lifestyle.com a[…]

Read more
0
- in Foreword Archive
- — 3 Dec, 2013
Foreword

As you are aware, the MLL program is a brand extension program which is based on a licensing model. The strategic goal is to increase and develop interaction between the[…]

Read more