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The new MICHELIN Elastic Fit chain is to launch ready for this winter season in Europe. It is a hybrid design which combines the benefits of a metallic snow chain[…]
Tagged: issue 21
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Spotlight on Finatech
Finatech is a new MLL licensee. The company was formed 20 years ago in 1993 at its head-office in Riom, near Clermont-Ferrand, France. It specializes in the development and manufacture[…]
Kempa Become Main Sponsor Of German Handball Federation
German Handball shoes licensee, Kempa, recently became the main sponsor for the German Handball Federation, succeeding Adidas. This will be great visibility for the handball shoes, which feature Michelin technology[…]
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MICHELIN Wiper Blades Ready For Seasonal Promotion
As reported in the March issue of the MLL Newsletter, MICHELIN wiper blades were recently launched in the UK. With the winter season fast approaching in Europe, Custom Accessories Europe[…]
Automotive Accessories in Summer Promotion
German automotive accessories licensee, System Partner Autoteile (SPA), ran a special awareness promotion this summer in Germany. The aim of the promotion was to make sure people travelling on holidays[…]
