SOLESBYMICHELIN Facebook Page Launch

Michelin Lifestyle are pleased to announce the launch of a brand new Facebook page, ‘SolesbyMICHELIN’.

From 18^th March, the social media account which aims to raise awareness for and support the Michelin Soles business went live and is ready for your engagement.

Why Facebook?

• Facebook is the world’s most popular social media platform with over 2 billion global users. That’s 1/5^thof the global population.
• Posts, videos, photos and advertisements are viewed for around 45 minutes every day by each user

Why Soles by Michelin Facebook?

• Soles by MICHELIN Facebook will give the brand a direct platform from which to reach a new target audience, grow digital presence and drive consumer engagement in this product segment.

What are the objectives?

• To deliver quality content to the right people, at the right time, attract, engage and grow our audience and generate a buzz around MICHELIN Soles
• Increase brand visibility to a new audience for both Michelin and its partners
• Become a key pillar to support the Soles by Michelin business, working alongside the Sole Power blog website to communicate the new EXPERIENCE THE INNOVATION proposition and to elevate Michelin’s presence in this consumer space.

Anchored to key content marketing principles to educate, entertain and inspire our audience with relevant, valuable, quality content, its ultimate goal is to deliver measurable, growing reach and positive interactions with consumers of Michelin footwear, and positively influence their next tyre and footwear purchase.

The Facebook page also gives Michelin the opportunity to widen its target audience from that of outdoor sports enthusiasts to the other footwear categories such as work wear, military, hunting, fishing and leisure.

At the same time, for those of you who are familiar with the sole-power.com website, this will become soles.michelin.com to be more in line with the Michelin Group digital strategy. But don’t worry, we set up a redirect so nobody will miss out.

So what are you waiting for? Look up SolesbyMichelin on Facebook, like, share, follow and join the conversation.

https://www.facebook.com/SolesByMichelin/