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SOLES.MICHELIN.COM SUBSCRIPTION INCENTIVE
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Michelin Lifestyle teamed up with mountaineering experts, Salewa, to offer 20% off their Lite Train K speed hiking and mountain training shoes to all new and existing subscribers to soles.michelin.com.
soles.michelin.com is Michelin’s content based website for lovers of outdoor sports, featuring blog posts about inspirational people, the most amazing places, performance and motivational tips, and products featuring Michelin soles. By subscribing you get one monthly newsletter tailored to your interests and access to any future promotions.
We are pleased to announce the incentive drove over 658 new subscribers to our website making that 6,360 subscribers in total.
The Salewa Lite Train K is a lightweight, supportive and responsive low-cut shoe with a breathable knitted mesh upper for enhanced moisture control and Michelin outsoles designed for total grip.
The aggressive lugged outsole ensures perfect traction, so you can move quickly through technical, rugged mountain terrain, whether rapid hiking, trail running or uphill interval training. Its special Outdoor Compound has a sculpted and grooved design, inspired by mountain bike tyres and delivers excellent slope-crossing traction and optimal adaptability, including on soft and uneven terrain.
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