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SOLES BY MICHELIN CLIMBS THE SOCIAL MEDIA LADDER
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The end of 2019, the end of a decade and another milestone for the Soles by Michelin Facebook page which hit over 10,000 followers!
And with over 6000 subscribers to soles.michelin.com as well, we could not be prouder.
If you are not one of the 10,000 Facebook followers, or 6000 subscribers, here’s what you’ve been missing in a round-up of the latest product releases:
Take a sneak preview of Joe Nimble’s new functional running shoe:
Sebastian Bär (Shoe Pioneer & Inventor of the Functional Footwear Design Concept) has successfully coached three ultra-athletes in his life. Now, he is leading a functional footwear revolution.
As Joe Nimble steps into a bold new partnership with Michelin, on a mission to free our feet from the constraints of modern footwear design, we talked to Sebastian about “Toe Freedom” and how functional footwear is transforming the running experience, forever.
Read the full story here:
https://soles.michelin.com/joe-nimble-functional-running-shoe/
Salewa, from the Dolomites with love
From their 50-metre high ‘rock crystal’ HQ in the heart of the Dolomites, the Salewa team have a unique vantage point on the world. Endless alpine inspiration lays on the doorstep of these mountaineers with a reputation for style, performance and quality.
“Mountains are a place where you express your true self,” says Salewa in its manifesto.
“They are a constant call for purity, something you just can‘t dodge. Here we join experience and imagination, blend tradition and innovation to engineer equipment intended to change the game.”
Read the full story here:
https://soles.michelin.com/salewa-from-the-dolomites-with-love/
Striking innovation: Michelin and Ecco partnership breaks new ground
Footwear giant Ecco have partnered with Michelin to bring you the next step in sustainable high performance footwear.
Ecco’s ‘foot-first’ approach and firm dedication to innovation and functionality opens up a whole new world for outdoor adventurers. Specialist technology delivers super-strong, lightweight footwear built on more than fifty years of exploration.
Read the full story here:
https://soles.michelin.com/striking-innovation-michelin-ecco-partnership/
Mizuno show innovative streak with Wave Mujin 6
Mizuno has always been at the cutting-edge of footwear design.
The Japanese pioneer carved out a reputation for itself as not just a manufacturer, but a professor and master developer of footwear technology, a breaker of conventions, and a high performance innovator that’s supported sports enthusiasts through the decades.
Mizuno have been in the game for sixty-plus years, but during the 1970s’ and the international running boom it truly dedicated itself to meticulous scientific footwear research and during the ‘80s, Mizuno made five major developments that would contribute to making the brand what it is today.
Read the full story here:
https://soles.michelin.com/mizuno-shows-innovative-streak-with-wave-mujin-6/
Introducing the EVVO snow shoe
Plenty of snow is awesome. And last year’s ski season saw Europe’s Alpine ski resorts enjoy three times their normal snowfall.
What’s not to like? But when you want to go exploring in the mountains, you want to get a grip. That’s where EVVO Snowshoes come in.
Read the full story here: