Soles By Michelin – A New Way To Communicate

Soles by MICHELIN is nothing new, after all, we have been working with various brand partners to develop soles for their footwear since 2002, and now we have over 60 brand partners and around 400 different projects.

Following a study last year we’ve changed the way we communicate about Michelin soles in order to help our brand partners explain Michelin as an ingredient brand to the consumers of their products.

 

 

Soles By MICHELIN is not a new logo, it’s a new branding structure which can only be used by authorised brand partners and licensees under the direction of the new MLL guidelines.

EXPERIENCE THE INNOVATION is not a new Michelin strapline, it’s a core message or reason to believe.

These 2 elements together will be seen on both Michelin communications and brand partner communications and will add clarity and consistency to our message.

We have also re-branded the Michelin Lifestyle and the Sole Power websites to align with the new approach, and launched a brand new Soles By MICHELIN Facebook page.

Visit:

michelin-lifestyle.com

soles.michelin.com

https://www.facebook.com/SolesByMichelin/