Sole Power blog gains momentum

Following the launch of www.solepower.com, in February 2017, the blog based website for enthusiasts of outdoors sports, finished its first year on a high, thanks to a paid social media campaign and prize competition during December and January which generated over 30,000 visits in 2 months

Here’s a summary of the journey so far:

• 80 Blog posts published
• 50 Social media content pieces shared on Michelin network
• 9 Footwear brands/products reviewed
• 6 Michelin sponsored athletes showcased
• 4 unique infographics created
• Over 10,000 competition entries and subscribers to database
• Monthly e-newsletter with 26% open rate

We will continue in 2018 with an ‘always on’ paid media approach with further competitions to win shoes with Michelin soles in collaboration with our footwear brand partners, of which there are now over 60. For your chance to win and keep up to date with the latest news and product launches don’t forget to sign up to the monthly newsletter at www.sole-power.com