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Barefoot are all the rage
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Vivobarefoot burst onto the “barefoot” shoe market in 2004 and have since carved out a name for themselves, particularly in the Swimrun community. ESC Tempest is their most amphibious shoe[…]
Babolat serve up a stormy new addition
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Jet Tere is the latest addition to the Babolat tennis shoe range. Taking inspiration from the Maori word for ‘swift’ and ‘speed’, it’s exploded onto the court this season with[…]
Etnies carve their way into the MTB market
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Etnies are a brand well known in the skateboarding world but now they’ve diversified their range to include mountain bike shoes as well. With Michelin’s expansive knowledge in technical soles,[…]
MLL China collaborate with Michelin marketing team on consumer initiatives
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Michelin Lifestyle in China have been working hand in hand with the Michelin tyre marketing team to deliver a number of successful consumer initiatives which will also increase visibility of[…]
New product launches widely available on-line in China
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Following their success in other countries, automotive belts, car/trunk mats and hand tools are amongst the latest Michelin products to be licensed in China. Other market specific products added[…]
MICHELIN Waterless Wash and Wax wins MCN Best Buy award in the UK
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Based on its power to remove road film, chain lube and dead flies, it’s resulting smooth shiny finish and value for money at under £10 per litre, this super convenient[…]