Michelin Licensing Newsletter - Internal

Forbes Wheel are independent testers of cars and automotive accessories  in the US, giving unbiased reviews of their favourite products. MICHELIN Stealth Ultra Wiper Blades were named ‘Best cosmetic upgrade’[…]

Following the CIAACE YASN tradeshow in Beijing, Michelin Lifestyle will expand their product portfolio in China to include: Cordless portable inflator Coolant Car deodorant Heritage accessories. These reflect some of[…]

Did you know that Michelin make soles for all kinds of shoes used for many different sports, work and safety and fashion? A spring promotion saw a product focus on[…]

Michelin have launched a new portable jump starter in the US which is available from Costco on-line and in select stores. The Multi-use, roadside safety product includes the following features:[…]

The Michelin Collectors Store was the subject of the first promotion to be trialled on the Michelin brand store on amazon in France. A special ‘Father’s Day sale’ was also[…]

The new BFGoodrich Off-Road Wiper Blade was named the winner of a Silver Stevie Award in the category of “Best New Product – Transportation” for the 19th Annual American Business Awards.   […]