July 2022
What is new?
July 14, 2022
July 14, 2022
Most Recent
French licensee, Babolat, recently ran a Faster to the Ball Festival with the footwear in the spotlight. The festival allowed tennis players, media, and influencers to test the Babolat shoes[…]
New MICHELIN-branded footwear is under development for both the Mexican and Canadian markets. Mexican licensee, Comercer, will present new ranges of their shoes at the SAPICA show in August […]
At the recent SIMA show, the Michelin Agricultural department had a large booth to exhibit Michelin and Kleber Agricultural tyres. MLL took advantage of this to display the new range[…]
South American licensee, Cobimex, recently exhibited at the Fiecon Fair in Sao Paolo, Brazil. MICHELIN products on the stand included hand tools, pressure washers, compressors and ait tools. The show[…]
Italian licensee, Annovi Reverberi, recently exhibited at the SIMA show the 2nd largest Agricultural Trade Show in Europe. The event held at the Parc des Expositions, Villepinte, Paris was[…]
Michelin Lifestyle is continuing to expand the listing of products in the tyre channel. Gaining distribution in the tyre dealer channel is one of MLLs strategic priorities. MLL now has[…]
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