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Foreword
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As you are aware, the MLL program is a brand extension program which is based on a licensing model. The strategic goal is to increase and develop interaction between the[…]
Foreword
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Just over a year ago we completed a diagnostic of our online activity. From this we put in place an action plan to create, an MLL digital ecosystem which comprises[…]
New Elastic Fit Chain to Launch
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The new MICHELIN Elastic Fit chain is to launch ready for this winter season in Europe. It is a hybrid design which combines the benefits of a metallic snow chain[…]
Spotlight on Finatech
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Finatech is a new MLL licensee. The company was formed 20 years ago in 1993 at its head-office in Riom, near Clermont-Ferrand, France. It specializes in the development and manufacture[…]
Kempa Become Main Sponsor Of German Handball Federation
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German Handball shoes licensee, Kempa, recently became the main sponsor for the German Handball Federation, succeeding Adidas. This will be great visibility for the handball shoes, which feature Michelin technology[…]
MICHELIN Wiper Blades Ready For Seasonal Promotion
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As reported in the March issue of the MLL Newsletter, MICHELIN wiper blades were recently launched in the UK. With the winter season fast approaching in Europe, Custom Accessories Europe[…]