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MICHELIN Tyre Sealant due to Launch
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A lot of car manufacturers are no longer supplying spare tyres in cars so drivers and manufacturers are looking for alternative solutions to enable cars to get back on[…]
MICHELIN branding in Forza MotorSport 5 Video Game
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The latest in the Forza Motorsport series, Forza Motoropsort 5 was recently released on 22nd November on the new Xbox 1 platform. Its a worldwide release, which features cars such[…]
MLL Team News
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Monia Ge recently joined the MLL team as Marketing Communications Manager for the Asia zone, based in Shanghai, China. She has previously worked in Product Manager and Brand manager roles[…]
MICHELIN Merchandiser units developed for Euromaster Centres
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System Partner Automobile (SPA) has developed a MICHELIN-branded merchandising unit for Euromaster Centres in Germany. The unit will display products such as: metallic snow chains ice scrapers brushes car care[…]
Spotlight on Pylon
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For 40 years, Pylon Manufacturing Corporation has been a leading automotive aftermarket supplier specializing in the design, engineering, manufacture and marketing of wiper blades. Located in Deerfield Beach, Florida, Pylon[…]
In Focus
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Michelin Lifestyle has been working for the last 18 months to improve its online presence. We have created a strategy which identified the need to develop the following: Michelin-lifestyle.com a[…]