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Wiper Blades in Successful Promotions with Mr Lube
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In an effort to increase foot fall, Mr Lube (Canada) set the very ambitious goal of having a set of MICHELIN wiper blades installed with every oil change. In 2012,[…]
MLL Products at AMPA Show
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MLL products were recently exhibited on the Remington Asia booth at the AMPA show. The show, which ran from 9th to 11th April, was held at the Taipei World Trade[…]
Spotlight on SPA
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System Partner GmbH, better known as SPA, is the official automotive accessories licensee for Eastern Europe based in Karlsruhe, Germany. Their background is as a specialist in car accessories, with[…]
In Focus
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Update and Improvements to Michelin-lifestyle.com As reported in the March issue of this Newsletter – Michelin Lifestyles global consumer facing website, Michelin-lifestyle.com is fully live. It was launched in a[…]
Foreword
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The first half of 2014 is nearly past us before we know it! Time is certainly flying! The business situation is contrasting between the zones. If we can confirm the[…]
Winter Boots launched in Canada
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Canadian licensee, Rallye recently launched a new range of winter boots. They were rolled out in the fourth quarter of 2013 to two retailers; Wal-Mart Canada and The Shoe Company.[…]