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Babolats Sponsorship Double!
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French licensee, Babolat was the official licensee of the 2014 major tennis tournaments; Wimbledon and The French Open at Roland Garros. At Wimbledon the license deal meant that all shop[…]
Revolutionary New Car Mat launched
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US Licensee, Remington recently introduced the new MICHELIN EdgeLiner to the market. The product is a custom-fit floor mat and liner program for light trucks and SUVs Remington are[…]
Car Care Range Launched in South America
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Argentinian Licensee, Bardahl recently launched a range of MICHELIN Car Care products in South America. The products are initially available in Argentina, Paraguay and Uruguay with further countries to follow.[…]
Launch of Tyre Sealant a Success!
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In the event of a puncture, the MICHELIN tyre sealant is a one-step, aerosol-based temporary repair solution. It works by sealing the hole and simultaneously re-inflating the tyre to a[…]
MICHELIN Wiper Blades to Launch in Europe
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Given the sustained success of MICHELIN Wiper Blades in North America and Canada, and the recent successful launches in other regions such as Asia, South America and the UK –[…]
Spotlight on JV International
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MLL signed a licence agreement with Jihua Vestar Hong Kong Science & Technologies Limited (JV Hong Kong). The agreement sees MLL and JV Hong Kong working together to develop a[…]