July 2022
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July 14, 2022
July 14, 2022
Most Recent
On 11th and 12th November, MLL held its annual Asian auto accessories licensee workshop. There were 11 representatives from 5 Licensees present at the event: NFA, Pylon, Remington Asia, TABA[…]
Christian Delhaye, Michelin Lifestyles Managing Director, recently announced the new Michelin Lifestyle Awards for Licensees. The inaugural awards were announced during the recent International Licensee Meeting which was held in[…]
Helen Ainsworth, who is responsible for Consumer Relations for Michelin Lifestyle, talks to us about how MLL and its Licensees manage the consumer relations process: With part of MLLs mission[…]
Welcome to the final issue of the Michelin Lifestyle Newsletter of 2014! 2014 has been both a successful and challenging year. There have been some excellent activities which have enabled[…]
Mexican Licensee, Comercer recently ran an advertising campaign for MICHELIN Footwear on buses. To support their business and to raise awareness in Mexico City, they invested in some high impact[…]
This summer, MLL has given over 100 pairs of MICHELIN boots to participants of Yellowstone’s service and education program (the Youth Conservation Corps) and visiting teenagers from the Park Journeys[…]
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