July 2022
What is new?
July 14, 2022
July 14, 2022
Most Recent
The Michelin cycle team recently cycled from Kilimanjaro to Ngorongoro in aid of the Transaid charity wearing Northwave cycle boots with a MICHELIN technical sole, which were kindly supplied[…]
Michelin Lifestyle (MLL) has been ranked at 79th in the Top 150 Global Licensors 2015 by License! Global Magazine. This is a 10 place jump from its position of 89th[…]
MLL continues to grow in terms of volume and therefore the impact of our licensing programme. This indicates that we continue to reach and engage millions of people. And what[…]
Babolat recently launched its 2015 range of tennis shoes with Michelin technology, including the 5th generation Babolat Propulse with a MICHELIN technical sole. There are 21 different tennis shoes in[…]
At the beginning of February, MLL took the opportunity to display products on the Michelin booth in order for E-Leclerc store managers to select new products for their stores. Held[…]
The MICHELIN Tyre Sealant, developed by Argentinian licensee, Bardahl, in collaboration with the Michelin Technology Centre and MLL will soon be available in Europe. First launched in Argentina, Uruguay[…]
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