July 2022
What is new?
July 14, 2022
July 14, 2022
Most Recent
MLL will be sponsoring the 2015 Michelin Badminton Tournament in China. MLLs sponsorship of the event will involve donating prizes to the tournament winners; the prizes will be Babolat badminton[…]
German Handball brand, Kempa, recently launched their 2015 / 16 range of Handball shoes with a MICHELIN technical sole. The range consists of dynamically named shoes such as Attack, Hurricane,[…]
Under Armour will shortly be launching a new trail running shoe with a MICHELIN technical sole for the US market. The sole is inspired by the MICHELIN Wild Grip R[…]
On 11th and 12th June, MLL held its annual European auto accessories licensee workshop. There were 15 representatives from 9 different licensees (Annovi Reverberi, Custom Accessories, Fiac, Finatech, Impex, Matrix,[…]
In mid-June, Liliana Ashton joined MLL as Digital Marketing Consultant. Liliana will be with the team for 6 to 8 months and will be responsible for the development and deployment[…]
MLL recently took the opportunity to display products on the Michelin booth at the Goodwood Festival of Speed. The event took place from 25th to 28th June and was held[…]
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