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Foreword
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Welcome to the first edition of the Michelin Lifestyle Internal Newsletter in 2016. We are already a quarter of the way through the year and time is flying by with[…]
Digital platform launch
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INTRODUCING TWO NEW DIGITAL PLATFORMS FOR 2016! The New Global Michelin Lifestyle Website: www.michelin-lifestyle.com This consumer facing website is at the very centre of the new Michelin Lifestyle digital approach,[…]
Get 30% discount off the latest trail running shoe from Salewa.
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Kick-start your training regime and put a spring in your step with a brand new pair of high performance training shoes. Michelin Lifestyle have for some years been working with[…]
MLL Strengthen Global Communications Team
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In order to help achieve MLLs ambitious growth plans for 2016, two new positions were created within the team. Calum Hassall joined in November 2015 as Global Digital Communications Manager.[…]
On-line promotion trial for Pylon wiper blades
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Michelin Lifestyle, in co-operation with wiper blade manufacturer Pylon, have launched their first on-line digital promotional campaign together. The objective is to increase awareness and sales conversion of the Stealth[…]
Kempa sponsor Swedish and German Handball Federation
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Handball, although little known in some nations, is now the second biggest sport in Europe after football. The European championships in Poland earlier this year attracted over 1,200 media representatives[…]