July 2022

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Michelin Licensing Newsletter - Internal

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    • Michelin extend their Technical Soles portfolio

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      Michelin extend their Technical Soles portfolio

Michelin cuts through marketing fog with contextual advertising

0
  • by Dawn Cooper
  • in Auto Archive
  • — 31 Mar, 2017

Michelin, together with Pylon, their wiper blade licensee in North America, are the first global company to use AccuWeather’s exclusive, contextually relevant, mobile integration suite to connect with their target[…]

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MLL improve efficiency and prepare for growth with team restructure

0
  • by Dawn Cooper
  • in News Archive
  • — 31 Mar, 2017

In order to improve efficiency and support business growth, Michelin Lifestyle has restructured its European and Central teams. The Eastern and Western European teams merged to form one team based in[…]

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Etnies and Michelin team up to reinvent the classic Marana shoe

0
  • by Dawn Cooper
  • in Footwear Archive
  • — 31 Mar, 2017

 Etnies and Michelin have entered into a partnership to reinvent the classic Marana skateboarding shoe, using racing tyre rubber perfected by Michelin as the foundation for the outsole. Before revamping[…]

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Michelin Starred Footwear: By Chaud Devant and Michelin

0
  • by Dawn Cooper
  • in Footwear Archive
  • — 31 Mar, 2017

Chaud Devant in collaboration with Michelin, are proud to introduce the new GT1 Pro Magister: The first shoe specifically designed for chefs with safety and style at the heart. The[…]

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Foreword

0
  • by Dawn Cooper
  • in Foreword Archive
  • — 5 Dec, 2016

Welcome to this final issue of the Michelin Lifestyle newsletter for 2016. As another successful year draws to an end it’s time to look back on our achievements for this[…]

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Michelin extend their Technical Soles portfolio

2
  • by Dawn Cooper
  • in Footwear Archive
  • — 5 Dec, 2016

During the OutDoor fair, Europe’s leading trade fair for the outdoor sector, attracting over 21,000 visitors from 92 countries, Michelin Lifestyle’s Technical soles partner, JV International presented the latest products[…]

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