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Foreword

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  • by Dawn Cooper
  • in Foreword Archive
  • — 7 Apr, 2017

Welcome to this first issue of the Michelin Lifestyle newsletter for 2017. Michelin Lifestyle continues to support the Michelin Group missions by introducing new consumers to the Michelin brand through[…]

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Introducing ‘Sole Power by Michelin’

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  • by Dawn Cooper
  • in In Focus Archive
  • — 5 Apr, 2017

We’ve just launched the first ever content marketing initiative at Michelin Lifestyle and we’d love you to get behind it! SOLE POWER BY MICHELIN is a consumer facing blog geared[…]

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MLL take to the slopes with Stephane Sarrazzin

0
  • by Dawn Cooper
  • in Auto Archive
  • — 31 Mar, 2017

We have already been busy planning for the next winter season by taking to the slopes of the French Alps to test our latest range of snow chain products. At[…]

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Focus on Kempa in handball

0
  • by Dawn Cooper
  • in Footwear Archive
  • — 31 Mar, 2017

Handball is the second biggest sport in Europe after football and one of the leading team sports on an international level, particularly in Germany. The European championships in 2016 attracted[…]

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MICHELIN Technical Soles dominate ISPO

0
  • by Dawn Cooper
  • in Footwear Archive
  • — 31 Mar, 2017

ISPO is the world´s largest winter trade show for sporting goods which took place in Munich in February. With over 2,700 international exhibitors presenting their newest products from the fields[…]

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FAQ: What Michelin Lifestyle products are available and Where can I buy them?

0
  • by Dawn Cooper
  • in News Archive
  • — 31 Mar, 2017

ANSWER: Visit our new and improved Michelin Lifestyle website: www.michelin-lifestyle.com The MLL consumer website is a ‘shop window’ for our licensees to present all products they sell under the MICHELIN[…]

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