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New Etnies Marana Skateboard Shoe 3x More Durable With Michelin Outsoles

0
  • by Dawn Cooper
  • in In Focus Archive
  • — 27 Sep, 2017

Etnies, the pioneering brand in skateboarding footwear, now boasts one of the most durable skate shoes on the market, thanks to the addition of a Michelin outsole Before, skaters found[…]

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Kempa Handball Players Star At Frankfurt Motor Show

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  • by Dawn Cooper
  • in Footwear Archive
  • — 27 Sep, 2017

MLL added a different twist to the Michelin booth at the Frankfurt motor show this year by working with footwear partner Kempa on an animation for the public. German national[…]

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Run Your First 10K By Christmas With Sole Power

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  • by Dawn Cooper
  • in Footwear Archive
  • — 27 Sep, 2017

Sole Power, Michelin lifestyles new blog for outdoor sports enthusiasts, has just published a comprehensive training guide to running your first 10K trail run. And guess what? You could achieve[…]

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MLL Do Their Bit To Promote Sports

0
  • by Dawn Cooper
  • in Footwear Archive
  • — 27 Sep, 2017

During the first week in September the Forum Hall at the Michelin head office in Clermont Ferrand, was transformed into a mini expo for the promotion of sports to Michelin[…]

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Meet Guilherme Nigri

0
  • by Dawn Cooper
  • in News Archive
  • — 27 Sep, 2017

Guilherme Nigri is the latest addition to the MLL global team. Based in Michelin’s Rio office, he is the Regional Manager for South America, responsible for Marketing and Communications and the[…]

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Brand Licensing Is Big Business

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  • by Dawn Cooper
  • in News Archive
  • — 27 Sep, 2017

Product licensing is big business around the world. According to a recent issue of License Global Magazine in the US, the top 150 global licensors reported $272.2 billion (€227 billion)[…]

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