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Babolat announce new sponsorships
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French tennis brand Babolat have announced 2 new sponsorships for 2018. American Ryan Harrison and Italian Fabio Fognini will both wear the new Babolat Jet Mach 2 shoes with a[…]
Go wild for the latest Sole Power giveaway!
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Following the success of the Mizuno trail running shoe competition at the end of 2017, MLL launched their second competition on Sole Power to win, not 1, but 2 pairs[…]
Sole Power blog gains momentum
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Following the launch of www.solepower.com, in February 2017, the blog based website for enthusiasts of outdoors sports, finished its first year on a high, thanks to a paid social media[…]
Michelin and cosmo connected enhancing safety for bikers in Asia
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Michelin has joined forces with fellow French company Cosmo Connected to commercialise a connected brake light for both motorcyclists and cyclists in China and Thailand. The device is simple yet[…]
Michelin man mascot live on Amazon
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Following the re-launch of the Michelin Man Mascot for tucks last year, and numerous questions about where the iconic figure could be purchased, we are pleased to announce that it[…]
4 stars for Michelin Vehicle accessories
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Michelin vehicle accessories continue to get 4 star reviews in the UKs leading automotive press, Auto Express. The MICHELIN Programmable Digital Tyre Pressure Gauge launched in February has a[…]