July 2022
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July 14, 2022
July 14, 2022
Most Recent
Linzhi joined Michelin Lifestyle in June this year as Regional Manager for China, Southeast Asia & Oceania, so shes responsible for the development of the Michelin brand licensing business for[…]
MLL are pleased to welcome on board a new licensee from Poland, Gorecki. Gorecki and Michelin Lifestyle have just signed a 3 year contract to supply MICHELIN wheel covers in[…]
Earlier this year MLL introduced new guidelines to help licensees of Michelin Vehicle Accessories create more impactful and consistent products and packaging designs. The aim of the guidelines is to[…]
BFGoodrich in the US have branched out into brand licensing, working together with new Licensee, Pro-Line, to develop a brand-new fully licensed Mud-Terrain T/A® KM3 1.9 tyre specifically for the[…]
The latest Tyre Pressure Management System (TPMS), Wheely-Safe Light, has been installed on 90 Welsh Ambulance Service vehicles and will be further rolled out to more than 600 fleet vehicles[…]
EVVO snowshoes, with a MICHELIN sole, have been shortlisted for the 2019 Etoile du design award by French association APCI. The EVVO snowshoe was launched last year and will be[…]
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