North America licensee Koolatron reports record year

Persistence paid off for nine-year Michelin licensee Koolatron Corporation in 2020, despite the difficulties faced by a global pandemic.

The consistent, ongoing efforts led Koolatron to post a record year of MICHELIN product sales, exceeding their previous record by over 60%.

Their success was a result of the introduction of a trio of winter automotive accessories to Walmart USA.  The Michelin® Ultra Duty Telescopic and Michelin® Heavy Duty Snowbrushes and the Michelin® Compact Aluminium Snow Shovel.

Co-ordinating with Walmart  and the MLL Marketing and Michelin social media team, Koolatron launched a multi-faceted campaign to promote sell-out of the products across multiple web platforms.

These “Michelin Snow Essentials” products boast durability, effectiveness and ease of use, delivering the performance and value consumers expect from Michelin and helping them stay safe when their mobility is challenged by winter weather.

Available from Walmart stores in the USA and also from the Michelin brand page on amazon:

https://www.amazon.com/stores/page/48C67E85-8513-4296-B7AF-45EBB02D0BE2?ingress=0&visitId=dc7d2212-87f1-4ac7-ae75-5f43ee188fc9&ref_=ast_bln