New product launches widely available on-line in China

Following their success in other countries, automotive belts, car/trunk mats and hand tools are amongst the latest Michelin products to be licensed in China.

 

Other market specific products added to the range include toy trucks, tinted window film and antibacterial deodorant.

 

You can find these products and more on our website:

https://cn.michelin-lifestyle.com/en

 

Michelin licensees in China have also optimised their distribution using two of the countries largest e-retail sites, TMall and JD.

TMall.com has over 500 million monthly active users and is thought to be the world’s third most visited website.

JD.com  has over 321 million annual active users with fulfilment centres in 7 cities and around 600 warehouses which operationally cover almost all districts in China.