MLL’s 5 year Strategic Plan Finalised

MLL recently finalised its strategic plan to lead the business forward for the next five years. The plan was recently presented and agreed with Michelin executives in the Michelin offices in Boulogne, Paris. MLL will continue to consolidate the automotive accessories range whilst expanding current products into new markets. It will also continue to put an emphasis on growing the footwear business to increase the impact and visibility of the MICHELIN brand in footwear and in doing so, attract a younger target audience.

continue to put an emphasis on growing our footwear business

We look forward to working with licensees during this period to grow our businesses and continue to find “win win” situations.