MLL to launch new website

MLL is currently working on the development of a new global website called MichelinLifestyle.com. This website will promote MICHELIN automotive accessories and incorporate the already launched MICHELIN footwear website. It will go-live before the end of 2013.

The automotive website which will be included in this portal has the intention to become the global consumer-facing automotive accessories site for MICHELIN with the possibility to grow and develop over time in line with the growth of the business.