MLL Products Selected for E-Leclerc Stores

At the beginning of February, MLL took the opportunity to display products on the Michelin booth in order for E-Leclerc store managers to select new products for their stores. Held at Le Bourget exhibition centre near Paris, France, on 2nd to 4th February, the booth had automotive products from Impex, cycle products from Ertedis and lights and power cables from Finatech.

The event was also great visibility for the Licensees

E-Leclerc is a large supermarket chain with over 500 stores in France. Each store (or group of stores) is independently owned and managed and makes autonomous decisions about buying stock – suppliers and products have to be approved by E-Leclerc HQ. E-Leclerc organise an annual Exhibition where suppliers show their products to the independent managers from each store who select new products.

Impex, Ertedis and Finatech have all had follow-ups from buyers, and are expecting orders during the next 2 months for Autumn Winter 2015/16. The event was also great visibility for the Licensees and they all made useful new contacts.