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Michelin Licensing Newsletter - Internal

MLL products feature on the Torque Show USA

0
  • by Chelsea Haddon
  • in News Archive
  • — 27 Sep, 2021
  • MLL_EXTRANET_6

The Torque Show presented by MICHELIN is a livestream talk show focused on IMSA sports car racing. Hosted by former IMSA Champions, Tommy Kendall and Justin Bell, The Torque Show brings IMSA racing to life for fans around the world in a lively format that only livestream talk can provide.

Recently, MLL North America had the opportunity to feature various licensed products on the show to increase awareness.  Tommy and Justin filmed an energetic segment for the IMSA Detroit Grand Prix pre-race show which aired June 12.  They were excited about the offering and welcomed the opportunity to continue featuring MLL on future shows as we launch new products and extend promotions to racing fans.

Watch the full show here: https://fb.watch/v/1ME5wu4rF/ (MLL segment at approx. 10:30)

 

Tags: issue 44

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