MLL products feature in cross promotions in Belgium and Spain

KLEIN toys recently featured in a car dealer promotion in Belgium where for the purchase of 24 MICHELIN tires, a MICHELIN toy Service Station was offered to the car dealer for free, allowing them to keep their younger visitors entertained by the Michelin Man, while mum and dad take care of their car.

Spanish shoe brand Garmont, are also being used in an all year round consumer promotion for drivers buying high-performance tyres (18″+).

Drivers who buy 2 or 4 MICHELIN passenger car tyres during the year will get a tyre guarantee and the chance to take part in a lottery to win gifts, amongst others, 50 pairs of Garmont shoes with MICHELIN soles.

The cross promotions were made possible by the support of the MLL and Michelin Tyre local teams working together to generate engaging promotional ideas with our licensees at the top of mind