MLL present at International Bib Forum

Michelin Lifestyle recently had product displays and a presentation at the International Bib Forum. The event took place at the Palais de Congrès in Paris. MLL products on display included; MICHELIN electric bike, wiper blades, indoor football shoes by Kelme and rubber boots by Le Chameau, both of which contain Michelin technology. MLL regional manager for Western Europe, Fabrice Guinot, also presented a case study on the attractiveness of the Michelin brand. The case study demonstrated why PUMA have recently signed an agreement to work on Motor Sports inspired shoes with Michelin technology. See the next issue of Lifestyle for more on the collaboration with PUMA.