MLL Participate in Events in North America

The Michelin Lifestyle team in North America recently participated in three events:

• Spring Festival – a booth at the annual event at the headquarters in Greenville to educate employees and their families on the licensed products and how they can buy them in North America. There were over 1,000 attendees at the event that had the opportunity to visit MLL’s exhibition and enter the raffle for a Travel Prize Pack of MICHELIN automotive accessories.
• Earth Day – a booth at both the technology centre and the headquarters in Greenville with live demonstrations on how to check your tyre pressure. The events were held to raise awareness of energy consumption and there were an estimated 800 attendees. MLL’s North American team participated at this event and gave away tyre pressure gauges and tips on how to check your tyre pressure.
• Leisure Travel Vendor Fair – this annual event educates Michelin employees on the resources and discounts available related to travel. Michelin Travel & Lifestyle in North America participated in the event to explain how their portfolio of MICHELIN products (maps, guides, and automotive accessories) can aid travel. The event drew over 500 people at each location – a great opportunity to raise the visibility of our mission with internal audiences.