MLL LICENSEE WORKSHOP TAKES TO POLAND

This year’s European Vehicle Accessories Licensees Workshop was held for the first time in Central Europe in Warsaw, Poland.

This had a special relevance for MLL as we started working with a new licensee Gorecki in Poland where we believe there is a growing market with lots of opportunities for other licensees using the Michelin brand.

The June event welcomed 35 participants from 16 licensees where they received presentations about Michelin Group, MLL’s business goals and developments, as well as updates from other participating licensees about their new products, promotions and initiatives.

The aim of the workshop was to bring together all European Vehicle Accessories Licensees to focus on European market trends and to share best practices and key success factors in order to grow our business.

It also gave licensees the opportunity to network with each other and to discover synergies to help them work together.