MLL holds annual Licensee workshop

On 9^th and 10^th June 18 participants from 11 different European Licensees in the Vehicle Accessories segment attended an annual workshop in Amsterdam alongside key members of the MLL team.

The aims of the workshop were to bring together all European Vehicle Accessory Licensees to focus on european market trends and share best practices / key success factors in order to grow all licensees’ businesses. This was also an opportunity to share news from Michelin and update them on MLL goals and new initiatives. Licensees were also able to network with each other to share news about their new products, promotions and initiatives.

The evening gave further opportunities for licensees to network amongst themselves whilst relaxing and taking a short cruise through the canals of Amsterdam.

Part 2 of the workshop the following day focused on break-out sessions amongst the licensees to brainstorm ideas on how to share synergies and best practice to grow the MLL vehicle accessories business.

A feedback survey confirmed that the workshop was seen as a success by both MLL and their licensees, and we hope to be able to extend it to include other parts of the world and other business segments in the future.