Michelin Wiper Blades promotion in Aldi

After the first successful wiper blade promotion in 2018 in the UK, Aldi headquarters decided to re-run the promotion on a much larger scale during February and March 2019 in stores across UK, Ireland, Slovenia and Germany.

With more than 400,000 wiper blades expected to sell, the promotion was the biggest ever done in Europe with Michelin Lifestyle products and was present in over 3000 stores.

MICHELIN Rainforce standard wiper blades come in 9 sizes which cover more than 90 % of the European car parc.

Aldi used these eye-catching MICHELIN display units in store which included an application guide to help them choose the correct wiper blade for their car.

For further details visit: aldi.com