MICHELIN Wiper Blades and Auto Accessories to Launch in South America

Following on from Argentinian licensee, Bardahl’s recent launch of a range of MICHELIN Car Care products in South America – more automotive accessories are to follow imminently.

the MICHELIN Stealth Hybrid and Rainforce wiper blades will be launched in Brazil

• In January, the MICHELIN Stealth Hybrid and Rainforce wiper blades will be launched in Brazil and Uruguay.
• As well as the MICHELIN Stealth Hybrid and Rainforce wiper blades, the Caribbean islands, Argentina, Bolivia, Chile and Paraguay will also see the MICHELIN HydroEdge introduced into the market.
• In February, Cobimex will be launching; tire sealant, tyre inflators, jump starter and socket sets. These products will be launched to the Brazilian market only initially.

All products in Brazil will be listed in Hypermarkets, specialized stores and e –commerce with the tyre channel to follow.

Further launches in South America will be communicated in this Newsletter next year.