Michelin Snow Chains videos unveiled

by Dawn Cooper
in Auto Archive
— 13 Dec, 2017

Earlier this year we took to the slopes of the French Alps to test our latest range of snow chain products and we invited Michelin sponsored racing driver, Stephane Sarrazin to help us.

At 2802m above sea level, the Michelin test facility in Barcelonette is the highest pass in Europe and closed to all vehicles except those authorised by Michelin for testing purposes.

It was great to have Stephane on board as a true ambassador for the Michelin brand. Having raced on Michelin tyres for much of his career, he soon found that our snow chains are also top performers.

We filmed Stephane using each of the 3 key products in the range: Michelin SOS Grip, Michelin Easy Grip and Michelin Extreme Grip.

Now the videos are available to see in different languages on you tube, social media and the MLL website. They will be used to show the differentiation and performance of the products and to boost sales in the coming winter season.

Follow the links to watch the videos in your chosen language or to find out where to buy them visit www.michelin-lifestyle.com

ENGLISH
Be Prepared This Winter (Teaser): https://youtu.be/LOQT62Dyy8Q

MICHELIN Snow Chain Review with Stephane Sarrazin: https://youtu.be/CG3LFqKoDhQ

Stephane Sarrazin: From Track To Snow with MICHELIN: https://youtu.be/0N6yhPSii8A

The MICHELIN Snow Chain Range (B2B Environment) : https://youtu.be/vz4SA9l4MIE

GERMAN

https://youtu.be/BCOxFUQ_VeU https://youtu.be/7mwRqXPiT70 https://youtu.be/AflGSc4bJgc

https://youtu.be/8IUKsP2VSTo

FRENCH

https://youtu.be/StMU9FFuywQ https://youtu.be/4aSuhU1TSBw https://youtu.be/ZpAIDBz6OTk

https://youtu.be/dON0awoibzU

ITALIAN