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Michelin Licensing Newsletter - Internal

Michelin produce their first eco-friendly sole with Ecoalf

0
  • by Chelsea Haddon
  • in News Archive
  • — 1 Apr, 2021

We used March 18th, Global Recycling Day, to announce an innovative new partnership with sustainable footwear brand, Ecoalf.

Together we have developed an eco-friendly new sole, the first to be made from re-used rubber recovered from the sole manufacturing process.

A clear example of our commitment to sustainability using a process which cuts down on the amount of raw materials used, limits waste and cuts CO2 emissions and water consumption.

 

Together we’ve saved:

14.773 TONNES OF CO2 EQ EMISSIONS and 384.188 LITERS OF WATER!

 

The new unisex loafers are suitable for day-to-day wear and combine style and comfort, with longevity and high performance.

The sole design was inspired by MICHELIN Pilot Sport tyres and made using 20% re-used scrap rubber which would normally be wasted during the sole making process, whilst the upper is made from a fabric knit using “Ecoalf Ocean” yarn, made from re-cycled bottles collected from the bottom of the ocean.

Read their fascinating story here:

https://ecoalf.com/en/p/upcycling-the-oceans-15?_adin=11551547647)

 

Get your pair here:

https://ecoalf.com/en/sneakers/2110587-6903-mocasines-hombre…

https://ecoalf.com/en/sneakers-180?_adin=11551547647

Tags: issue 42

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