Michelin Lifestyle to launch Licensee Extranet

Michelin Lifestyle recently launched an extranet site for licensees. Each licensee can have individual access to information, resources and assets – this site will be the only place where licensees can find all of this in its most-up-to-date form. They will also be able to share best practice and build relationships with other licensees and Michelin.

The site contains five main sections:

• Contact – contact details and jobs of Michelin Lifestyle employees
• Corporate – information about Michelin Lifestyle, Michelin group, The Michelin Man, etc….
• Guidelines – Michelin’s brand guidelines; product and packaging, marketing communications, business development and reporting, and heritage.
• General resources – product imagery, Michelin logos, Michelin Man imagery, etc
• Forum – a place to ask questions, to solve problems, to communicate with other licensees and to catch up on the latest activities.

Most licensees will have received a letter from Michelin Lifestyle to formally ‘launch’ the site and ask them to create their user accounts. All user accounts will be verified by Michelin Lifestyle for security purposes.
“This site will be the only place where licensees can find all information, resources and assets in the most-up-to-date form” Michelin Lifestyle is in the process of generating licensees’ interest and ‘buy-in’ to the site with a series of activities for licensees to get involved with; such as Forum discussions. The site is in English language only at the moment.