Michelin Lifestyle Proud to Support Michelin Group Events

Michelin Lifestyle has been exhibiting its latest range of products at some of the most high profile Michelin Group events, showing both commitment and contribution to the Group’s strategy.

At the Paris Motor Show visitors could see the new range digital pressure gauges, Michelin Tyre Sealant, Salewa and Under Armour running shoes and Ride snowboarding boots.

The products were used to demonstrate how Michelin can enhance consumer experience around key moments of mobility. Whether on a family holiday, a re-union with friends, a long journey or your daily commute, Michelin are your helping hand with a solution to make your life easier.

Michelin Lifestyle were also invited to share its latest innovations and products at the new “Campus RDI” (Research, Development, Industrialization) in Ladoux.

The major modernization project at the Technology Centre reflects the Group’s strategy of innovation, one that is agile, open, and conductive to technological transfer and knowledge sharing.

Innovation plays a big part in the development of Michelin Lifestyle products. The technologies and testing methods discovered and developed at Ladoux are not only used to make Michelin tyres, but are also transferred into every day products  such as Tyre Sealant, snow chains and technical soles for high performance sports footwear.