Michelin Lifestyle Products showcased at the North American International Auto Show

Michelin Lifestyle was invited once again to include its licensed products to be displayed on the Michelin booth at the North American International Auto Show. The products on show, in a custom designed display made especially for this event, were supported by a spotlight on Michelin-Lifestyle.com homepage for 8 weeks.

The Michelin booth itself was designed to bring out the company’s passion for innovation

The exhibition was held at the COBO Center in Detroit, Michigan from 12th to 25th January. The Michelin booth itself was designed to bring out the company’s passion for innovation at every opportunity – so it was great that MLL could display its collection of innovative products at the event. Items included were:

• Automotive accessories – including Stealth and Stealth Ultra Wiper Blades, Telescopic Snow brush, Safety and Digital Pressure Gauges, Air compressor, Easy Grip Composite Snow Chains and Travel 12 Volt Cooler.
• Footwear – including Industrial / Safety boots, Extreme Cold Weather boots, Wellington-style’ rubber work boots