Michelin Lifestyle launch new product and packaging design guidelines

Michelin Lifestyle has created a new brand identity for Michelin vehicle accessories.

The objective is to translate Michelin brand values into impactful, product and packaging designs which will bring more brand consistency across our product offer so that over time they will be more recognisable as Michelin products, by their style, look and feel.

The guidelines will cover design elements such as shape, colour, texture, material and patterns, the ultimate goal being to bring a stronger perceived image and value of the range.

Below are a few examples of how Michelin vehicle accessories could look in the near future.