MICHELIN Introduces National Check Your Wipers Day to the US

Michelin North America introduced National Check Your Wipers Day to the US on Nov 16 2021, reminding drivers to regularly check their windshield wipers, to ensure optimal visibility in the event of inclement weather on the road.

The registrar at National Day Calendar proclaimed National Check Your Wipers Day to be observed on Nov. 16, annually — just before one of the busiest travel weeks of the year.

Tom Jupena, director of brand licensing for Michelin North America said, “The change of seasons and start of holiday travel is the perfect time for drivers to start thinking about the condition of their vehicle’s wiper blades and we are proud to declare an annual National Check Your Wipers Day to educate and remind drivers and their families to be prepared for weather on the road and be ready with optimal driving visibility.”

According to the U.S. Department of Transportation and other surveys:

• 24% of accidents are weather-related
• 92% of drivers agree that poor wiper blades can affect their driving ability
• However, 90% of drivers do not plan the time to check their wipers properly
• More than 55% of drivers don’t know how to check their wiper blades properly

Standard recommendations suggest that drivers change their wiper blades every six to 12 months, depending on the location of residence and how often the vehicle is driven so National Check Your Wipers Day will help ensure driving visibility by encouraging regular wiper inspection.

Michelin wiper blades are Michelin Lifestyle’s best-selling licensed product globally, with a 14% market share in the US.

For more information on MICHELIN Wiper Blades and where to buy them visit:

https://us.michelin-lifestyle.com/en/promotions/wiper-blades.